White’s Mercantile

HOLLY WILLIAMS is a singer/songwriter who lives with her husband Chris, daughter Stella June, and puppy Oliver in Nashville, Tennessee. She has released three critically-acclaimed albums, and also owns two of Nashville’s best retail spots: H. Audrey and White’s Mercantile. Both stores show off her “exquisite taste”, as described by gal-pal and shopper Gwyneth Paltrow. One, H.Audrey, is arguably Nashville’s most beloved women’s clothing boutique, and the other, White’s Mercantile, is a completely curated shop stocked with Holly’s favorite items that she’s found while spending much of her life on the highway playing music to adoring fans. She describes White’s as a “general store for the modern-day tastemaker”. She may be from a famous family–country legend Hank Williams Jr. is her father–but don’t expect rhinestones and cowboy hats. Holly’s style embodies a modern-day chic simplicity fitted for shoppers around the globe.

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